{"id":303,"date":"2022-07-04T23:43:00","date_gmt":"2022-07-04T20:43:00","guid":{"rendered":"https:\/\/shopferah.com\/en\/?page_id=303"},"modified":"2022-12-12T16:08:23","modified_gmt":"2022-12-12T13:08:23","slug":"our-story","status":"publish","type":"page","link":"https:\/\/shopferah.com\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"[vc_row et_full_width=”true” et_row_padding=”true” full_height=”yes” columns_placement=”stretch” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1670850171464{background: #f4f4f4 url(https:\/\/shopferah.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/Ferah_2022_05_19_13_4062-copy_small.webp?id=754) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”video-bg-row”][vc_column et_column_color=”et-light-column” width=”2\/3″][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1670847156938{margin-top: 15% !important;margin-right: 15% !important;margin-bottom: 15% !important;margin-left: 15% !important;}”][vc_column_text animation=”animation bottom-to-top” css=”.vc_custom_1670850120971{margin-top: 30px !important;}”]\n

Our Story<\/span><\/h1>\n
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“By adopting a slower and more meaningful way of living and producing, the promise is to never over produce or create unnecessary waste, during a process in which you, our customer, can be involved from the weaving to the packaging.”<\/span><\/p>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row et_full_width=”true” et_row_padding=”true” css=”.vc_custom_1588128835660{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column][vc_row_inner content_placement=”middle” el_class=”align-center”][vc_column_inner width=”11\/12″ animation=”animation left-to-right” offset=”vc_col-md-7″]\n\t

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Cotton grown on the Mediterranean coast, woven into thread in the Aegean region, handwoven into fabric in the Black Sea region, put together by our tailors in Istanbul. Overall, our goods only travel about 1200 km before they leave our studio and reach wherever you are.\u00a0\u00a0<\/span><\/p>\n[\/vc_column_text]\n\t

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KM<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=”true” et_row_padding=”true” css=”.vc_custom_1588129008197{padding-top: 80px !important;padding-bottom: 45px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_row_inner et_column_align=”align-center” equal_height=”yes” el_class=”align-center”][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-5″][vc_column_text]\n

Our Story<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner et_column_align=”align-center” equal_height=”yes” el_class=”align-center”][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-4″][vc_column_text]\n

Ferah started with me rediscovering one of the many \u015eile cloth dresses from my grandmother\u2019s summer wardrobe and became one of the most meaningful journeys I\u2019ve ever been on.<\/span><\/p>\n

Focusing on the importance of sustainable practices such as keeping alive handcrafted heritage production and biodegrability, ferah combines the century old craftsmanship of \u015eile women with modern and genderless designs to form a seasonless brand that produces made to order goods.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-4″][vc_column_text]\n

Borrowing colors and textures from nature and the rich culture of the Mediterranean region, ferah marries together a minimal aesthetic with the rich texture of handwoven organic cotton \u015eile cloth to integrate into your everyday life.\u00a0<\/span><\/p>\n

By adopting a slower and more meaningful way of living and producing, the promise is to never over produce or create unnecessary waste, during a process in which you, our customer, can be involved from the weaving to the packaging.\u00a0\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=”true” et_row_padding=”true” css=”.vc_custom_1588128887000{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column][vc_row_inner content_placement=”middle” el_class=”align-center”][vc_column_inner el_class=”small-order-2 medium-order-1″ animation=”animation left-to-right” offset=”vc_col-md-5″][vc_column_text]\n

<\/h2>\n

Organic cotton is not only better for our health but also for the health of the planet.<\/span><\/strong><\/em>[\/vc_column_text]\n\t

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less CO\u00b2<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t

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less water<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t

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less energy<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t

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Core Values<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner et_column_align=”align-center”][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-8″]\t
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Handmade to Order<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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Highlighting Local Heritage Production Practices<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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Biodegradability<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row et_full_width=”true” et_row_padding=”true” full_height=”yes” columns_placement=”stretch” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1670850171464{background: #f4f4f4 url(https:\/\/shopferah.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/Ferah_2022_05_19_13_4062-copy_small.webp?id=754) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”video-bg-row”][vc_column et_column_color=”et-light-column” width=”2\/3″][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1670847156938{margin-top: 15% !important;margin-right: 15% !important;margin-bottom: 15% !important;margin-left: 15% !important;}”][vc_column_text animation=”animation bottom-to-top” css=”.vc_custom_1670850120971{margin-top: 30px !important;}”] Our Story “By adopting a slower and more meaningful way of living and producing, the…<\/p>\n","protected":false},"author":2,"featured_media":788,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/pages\/303"}],"collection":[{"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":32,"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/pages\/303\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/pages\/303\/revisions\/858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/media\/788"}],"wp:attachment":[{"href":"https:\/\/shopferah.com\/en\/wp-json\/wp\/v2\/media?parent=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}